Focus On Building Community, Not On Winning The Search Game.
Unless your primary business is e-commerce, the web is a tough place to be found. The search engine game is a tough one for local businesses to win. Regardless, firms waste millions each year building sites that get little traffic or trying to appear high in search results.
The energy that these businesses spend on being found could create vibrant communities of customers if channeled properly. Through email communication, blogs, and social media, almost all businesses can increase customer loyalty and encourage repeat business.
The trick is building the community. You can start today with every customer you come in contact with. You can expand it by taking about 10 minutes to sign up for the most powerful free service on the web. And you can take it to a much higher level by making your web assets known to thousands of new customers.
To learn more about using the web profitably, download the full article below.